Lipstick Index

Celebrating Lipstick Day: The Power of the Lipstick Index 

Happy Lipstick Day! Today is the perfect opportunity to celebrate the transformative power of lipstick and its surprising role in our economy. You might have heard of the "Lipstick Effect"—the phenomenon where, during economic downturns, people indulge in small luxuries like lipstick as a way to boost their spirits without breaking the bank. But what if I told you that this concept can be applied to more than just lipstick? At WhiteBrights®, we offer a range of products that cater to the same indulgent spirit, including our PoutOut® High Gloss Lip Plumper and multiple other oral cosmetics.

Says Who?  

Leonard Lauder, that’s who.  Yes, Estée Lauder's son. Born March 19, 1933 was CEO of Estée Lauder until 1999 when he became Chairman Emeritus of The Estée Lauder Companies. Lauder gained notoriety in 2001 for creating the Lipstick Index. He began noticing that even when the economy was tanking, lipstick sales skyrocketed! 

The Lipstick Effect: A Quick Fix for Tough Times

The Lipstick Index suggests that when the economy falters, people tend to splurge on affordable luxuries. Lipstick, with its relatively low price point and instant impact, becomes a symbol of self-care and a way to lift one's mood without significant expense. It's a small treat that delivers a quick boost of confidence and joy.

PoutOut® High Gloss Lip Plumper: Your Luxurious Pick-Me-Up

Our PoutOut® High Gloss Lip Plumper is a perfect example of a modern twist on the Lipstick Effect. It’s not just about adding color to your lips; it’s about enhancing them with a glossy finish and plumping effect that makes a noticeable difference in your appearance. With its easy application and visible results, it’s an affordable luxury that can instantly elevate your look and mood.

Teeth Whitening: A Bright Smile Without the Big Spend

Just like lipstick, a radiant smile has the power to boost your confidence. At WhiteBrights®, our teeth whitening solutions are designed to give you a brighter, whiter smile without the hefty price tag. Our SmileSerum® and Illuminate® Teeth Whitening Kit are crafted to be effective, fast-acting, and pain-free, providing you with an affordable way to achieve that dazzling smile you’ve always wanted.

The Connection: Small Luxuries, Big Impact

Whether it’s a swipe of PoutOut® High Gloss Lip Plumper or a few treatments with our SmileSerum®, these small indulgences offer a significant impact on how you feel and look. Much like how lipstick can be a beacon of self-care during challenging times, our products are designed to make you feel confident and radiant, no matter the circumstances.

Why Treat Yourself Today?

So, as you celebrate Lipstick Day, remember that treating yourself to something special doesn’t have to be extravagant. It can be as simple as choosing a high-quality lip plumper or a smile-enhancing product that fits your budget. Embrace the Lipstick Index by indulging in these affordable luxuries that deliver both beauty and confidence.

Here’s to celebrating the little things that bring joy and elevate your spirit. Let your smile shine bright, and your lips be gloriously plump today and every day!

Where will you unleash your confidence and charm this Lipstick Day?

USE FOM20 for 20% OFF any of your favorite WhiteBrightsr products until Friday, August 2, 2024.  

StaySm:)in'!